Hello!

A marketing professional who brings a unique perspective to brand strategy through my psychology background and hands-on experience in communications. Recently completed my Master's in Marketing at UIC, I specialize in creating data-driven campaigns that genuinely connect with audiences. My experience spans from analyzing market trends and managing CRM systems at Original Tony's Landscaping to facilitating therapeutic communications in healthcare settings, all of which has strengthened my ability to understand what motivates people and craft messaging that resonates.

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What drives me is the intersection of human behavior and strategic marketing. Whether I'm developing promotional materials, analyzing customer feedback, or collaborating across teams, I approach every project with curiosity about the people behind the data. My diverse background in both D2C marketing and direct customer engagement has taught me that the best campaigns don't just reach audiences, rather they create meaningful experiences that build lasting relationships.